Thursday, November 15, 2012

How to give McKinsey-style feedback: The McKinsey Feedback Model

McKinsey is a feedback-driven culture.  It's used to develop better consultants and make sure we're always pushing toward greater client impact.  There's also an expectation that less tenured consultants also provide frequent, upward feedback to their leadership.  Unfortunately, there's a also a tendency for McKinsey feedback to focus on "development opportunities", resulting in predominantly negative feedback that I address in a related post.

As with most things in consulting, McKinsey has developed a framework for delivering structured feedback and it's called "the McKinsey feedback model".

In this post I'll go over...
    • Explanation of the McKinsey feedback model
    • Format recommended by the Firm for giving feedback
    • Explanation of why that format is used
    • Examples of what the McKinsey feedback model in practice
Image from



The McKinsey Feedback Model is the approach the Firm recommends for delivering feedback.  McKinsey consultants are used to receiving feedback in this format, so giving feedback to the McKinsey consultant in your life using this format might increase the likelihood that your feedback will be heard and understood.  The intent of the model is to make the feedback:
    • Specific
    • Fact-based
    • Less personal
    • Irrefutable
    • Actionable


 "When you did [X], it made me feel [Y].

In the future, I would recommend that you do [Z]"


    • The more specific the example, the more vivid and memorable the feedback
    • Being fact-based keeps the feedback from feeling too personal to the recipient
    • The first part is incontrovertible, as long as you remembered and communicated it correctly


Explaining how the recipient's action made you feel [Y] is also unarguable - your feelings and reactions are your own and no one can deny them.  The intent of the first two steps is to set the stage for giving the recommendation without getting derailed by debating the context.


The point of providing feedback is so that we can improve.  If someone receives feedback that is too vague or beyond their control, it does nothing to help them do better the next time.  And example of feedback I was once given that was not specific and therefore not actionable was "make this page prettier" rather than something more actionable like "instead of pasting in an Excel table, next time create a table in PowerPoint".

Feedback should be provided in such a way that if the feedback recipient does what you recommend, it will solve the problem and prevent [X] and [Y] from occurring again.


"When you were late to our meeting this morning, it made me feel that you don't value my time.  In the future, I would recommend you plan on arriving early to meetings and call my mobile phone if a delay can't be avoided"

"When you checked in on my progress every 10 minutes, it made me feel like you didn't trust me to complete the project and I couldn't maintain my focus on the task.  In the future, I would suggest we agree upon specific milestones and check-in points to ensure the project will be completed on time."


  1. One important part of the framework for feed back I learnt at McKinsey (not mentionned here) was: "Deliver you feed back in 3 steps". The step 2 is the most important to avoid crashes.

    Step 1:
    "When you did [X], it made me feel [Y]."

    Step 2:
    PAUSE. Let the other party reflect, digest, react if needed.

    Step 3:
    "In the future, I would recommend that you do [Z]"

  2. Thanks for sharing the info, keep up the good work going.... I really enjoyed exploring your site. good resource...
    digital marketing agency

  3. The site is really beneficial for everyone to know about this topic. I think if you read blog than you will get some more information from blog. This is really useful blog.

  4. great post, and especially given we are in the process of setting up a feedback culture. Was McKinsey using any specific platform to aggregate and analyse their content?

  5. Thanks for sharing nice blog.Your post of information was very clear.I really happy to read this post.we are the best digital marketing company in Chennai and also the best website designing company in Chennai.

  6. Thank you so much for this excellent Post and all the best for your future.

    We are the Best Digital Marketing Agency in Chennai,Coimbatore,Madurai and change makers of digital! For Enquiry Contact us @+91 9791811111
    Thanks for the article…
    Best Digital Marketing Agency in Chennai
    Best SEO Services in Chennai
    seo specialist companies in chennai
    Brand makers in chennai
    Expert logo designers of chennai
    Best seo analytics in chennai

  7. My husband and I have been having lots of problems living together, he never gives me attention or makes me happy because he has fallen in love with another woman outside our marriage. I tried my best to make sure that my husband leaves this woman but the more I talk to him about it the more he makes me feel sad and unhappy, My marriage started leading to divorce because he no longer gives me attention. I wanted to forget him but i love him and didn't want to lose him. We have been married for years and he is all I could call a true best friend and best in all, the man that handles my problems perfectly, the man that makes sacrifices for my happiness. I wanted him back in my life badly and I was so confused. My Friends told me to buy books about relationships, so I went online for relationship books while I came across a spell caster called Dr Emu. I read testimonies and reviews about him so I contacted him immediately, explained my problems to him. Same day , he casted a spell for me and assured me for 2 days that my husband will return to me and to my greatest surprise the third day my husband came knocking on my door and begged for forgiveness. I am so happy that my love is back again and not only that, we are about to get married again, he proposed. I wouldn't stop talking about him. Contact him today if you need his help via email: and you will see that your problem will be solved without any delay. Website:

  8. Nice post!! Thanks for sharing. Happy to read your Blog. If you want to know about Eero Login you can visit here.

  9. Start accessing your ATT mail through ATT Mail Login credentials. These login credentials can work even on third party email clients. If you are on Microsoft outlook and want to access the email from there, then enter the same login details and start reading the messages from the inbox folder.

  10. We can offer assist in case you are seeking to configure SBCGlobal Mail login with Samsung Galaxy S10. If you too have sold Galaxy S10 and now seeking to setup SBCglobal mail on it, then simply get in contact with our professionals to recognize the precise settings. Without putting in your electronic mail properly, you won’t be capable of revel in all its features. For greater info concerning settings, name us.

  11. We provide help for all of the issues befalling Email, so if you are attempting to setup your e mail, however couldn’t discover accurate SBCglobal e mail settings, then you could get in contact with our help providers. We are acquainted with all of the settings that allow you to installation SBCglobal e mail quickly. To get the ones settings, you simply want to name us at our SBCglobal e mail toll-unfastened number.

  12. I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work.
    Email Extractor Software

  13. It's Nice,Pretty Informative Blog,Well Summarized.
    If You're Looking For THE BEST DIGITAL MARKETING AGENCY In Chennai,
    I Would Recommend You to Check Out THE MAMMAL DIGITAL Website.
    Mammal Digital

    Click here to know more

  14. I am interested in such topics so I will address page where it is cool described. the advantage

  15. We here at Rent A PC, provide laptops, desktops, and many more IT products on rent at the most economical prices. Whether it’s for an individual or for a multi-national company, we provide. Whether it’s 1 system for 1 day or 100 systems for n number of years, we provide. We customize our products according to your needs. We are 10 years deep into the industry and we have built strong ties with whoever we have worked with, all across the country. No customer of ours, can deny the credibility that we have earned. No one else in the market can match our prices and quality. Our systems are state-of-the-art and are backed by the 24x7 support that we offer.
    Laptop on Rent

  16. Binance Clone is cryptocurrency exchange platform works the same way as any real-world marketplace or an ecommerce platform,market order types, live trading charts and more.

  17. Great articles are really helpful for me. Are you seeking to launch a bitcoin trading platform like Rariable you need
    Rariable clone script

  18. Great articles are really helpful for me. Are you seeking to launch a NFT Token development platform, then you need a NFT Token Development Company

  19. Thanks for sharing this blog, if you want to start a Token development platform, then you need a Best Ethereum Token Development

  20. Ambitious entrepreneurs can contact an NFT development company like AppDupe
    NFT development company

  21. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. заявление за виза в Индия

  22. This blog is more informative. Thank you For sharing your knowledge About Axie Infinity Marketplace Clone.Keep sharing knowledgeable information and update us. My self Suggest one of the Best Clone App Development Company Uberdoo.

  23. Great article with excellent idea!Thank you for such a valuable article. I really appreciate for this great information.. заявление за виза в Индия

  24. Hey thanks for sharing a great article post in this page. It's really well define article, Thanks. Ecommerce website development is a popular option for businesses, given their immense scope in facilitating sales and transactions online, safely and conveniently. AMS Digital is also an internet marketing professional & Digital marketing company in Delhi , a website development company which prominently offers a wide range of web services including ecommerce website development services, website design, content writing, social media optimization, search engine marketing, branding etc. Contact us for Ecommerce website development company

  25. This comment has been removed by the author.

  26. Maticz,one of the leading Solana Blockchain Development company
    solana blockchain development

  27. NFT marketplace is the big topic circulating in Crypto world. Start your NFT marketplace with Maticz the leading NFT marketplace development company, launch your NFT marketplace and make profits.
    NFT marketplace development company

  28. Maticz, one of the globally leading Solana Blockchain development companies, provides you with highly refined and promising services. Here at maticz we offer you Solana-based NFT,NFT marketplaces, DApps and smart contracts services.
    Maticz is the best place to take your crypto business to the next level, Connect with our experts now.
    solana blockchain development

  29. NFT marketplace is a platform where you can sell or buy digital assets.The interesting features of NFT like unique tokens, transparency and compatibility has attracted more customers to this marketplace.
    Whitelabel NFT marketplace is a customizable NFT marketplace platform with high features and uniqueness to your NFT platform.
    Here in Maticz, our well equipped team provides you with the best whitelabel NFT marketplace Development Services
    to launch your own whitelabel NFT marketplace.Connect with us
    whitelabel NFT marketplace

  30. Solana has become the recent famous blockchain due to its benefits and many crypto users are focusing on Solana NFTs. Launch your Solana based NFT marketplace with Maticz the leading solana NFT development company.

  31. White Label NFT Marketplace is a customizable NFT marketplace which promotes the buy, sell, trade or creation of the NFTs. The white label NFT Marketplace offers 100% customization which includes the desgin, features, and functionalities to meet your requirements. Maticz helps you in the development of the your White label NFT Marketplace.

  32. Thanks for sharing such information with us very informative article.
    Bep-20 Token Company

  33. Maticz one of the leading defi development company provides you with outstanding Defi development services for your financial applications. Get in touch with our experts and shape your financial applications as per your requirements and launch your own Defi platform.

  34. Excellent articles, It is really helpful for me. Are you seeking to launch a Blockchain Development Company, then you need a Best Polygon Blockchain Development Services
    Best Solana Blockchain Development Services